IDEA VS. OPPORTUNITY?
One of the most important questions an entrepreneur should ask: Idea or Opportunity?
According to my mother-in-law, my wife invented the pet rock. As a child she would adopt a pebble and look after it, just like they did with those pet rocks a decade later. She had the idea before the inventor!
You have probably met someone with a story about how they had an idea, years ago, that someone else later turned into a successful product. If they genuinely think that they could have hit the big time they likely don’t know the difference between an opportunity and an idea.
Don’t get me wrong – ideas are important. They are the creative lifeblood of your business. People that generate lots of ideas are good at coming up with solutions to problems. However, an idea is not an opportunity. Here are just five of the differences:
1. Ideas are a dime a dozen. Opportunities have value.