Thursday, 9 July 2015

Making Insurance Work For Low Income Citizens

Less than one per cent of Nigeria’s population have insurance. To me this is very very disturbing. If insurance is actually the bedrock of the advanced economies then Nigerian insurance industry needs special diagnosis and special treatment. For our economy to grow insurance culture must first grow.
Insurance helps to mobilize funds for great projects and gives business life when they encounter life threatening challenges. 

When companies fail in Nigeria it is usually as a result of an insurable disaster which could have been covered if adequate insurance had been put in place.

The present structure of the insurance industry cannot take us to the promise land. We are still playing on the fringes of the real market. There is a huge market out there waiting to be exploited. 90% Nigerians waiting for the real insurer to come forward. Nobody is interested in them right now. Practitioners are busy concentrating on urban areas and low hanging fruits when the real meat are in the bush

Access to microinsurance is crucial in the industry’s transformation process. “Without good microinsurance, Nigeria cannot experience any sustainable development”    There is a need for immediate action..

“Nigeria is a hidden microinsurance giant” concluded Dirk Reinhard, Vice Chairman of the Munich Re Foundation. I believe it. We have all it takes to make it work. Have a good day.

What out for more on this

Tuesday, 7 July 2015

INSURANCE PENETRATION IN NIGERIA

Insurance is a complex service: a thorough understanding of clients’ needs, preferences, and behaviors is crucial to transforming a need for protection into real demand for insurance.


Demand constraints are not always what we think: trust and liquidity constraints matter as much as insurance knowledge, awareness, and skills

Demand is a complex issue, with trust, liquidity constraints, the quality of the client value proposition and behavioural constraints emerging as the most important determinants of demand.  Practitioners need to understand the demand puzzle in their context, identify the most important determinants and design specific product design, pricing, promotion and distribution strategies.

Simple, plain-language contracts and claims settlement within  5 days would be a good starting point to building more trust. Consumer protection and client rights and benefits are central messages in the campaign

Have a good day